Friday, May 29, 2020

How to Promote Yourself on LinkedIn

How to Promote Yourself on LinkedIn LinkedIn has over 500  million members internationally and the average household income of a LinkedIn user is over $100,000 annually! With just a little bit of effort you will see how the powerful social site can help you market your personal brand and your business far more than you imagined. Our friends at MindFlash have enrolled you in a basic LinkedIn boot camp training to give you the fundamental tools necessary to use the site for all your business and personal marketing needs. If you want to learn more about LinkedIn, check out the 21 Ways to Boost Your Brand on LinkedIn.

Tuesday, May 26, 2020

5 Top Productivity Tools That Will Change How You Blog - Classy Career Girl

5 Top Productivity Tools That Will Change How You Blog One of the biggest issues we face as bloggers is that there’s never enough time in a day to get everything done â€" from planning your blog’s content to creating it and promoting it, there are numerous daily tasks that a blogger can’t escape. As an avid lover of tools, I’ve experimented with a plethora of tools and apps to find the ones that will actually help improve my productivity and make me a better, more efficient blogger. In this blog post, I’m going to share my 5 favorite tools that will help improve your blogging productivity â€" perfect for those who want to scale their business with blogging, as well as those who simply want to improve their blogging. 5 Top Productivity Tools That Will Change How You Blog 1. Use Trello to Organize Your Blogging Tasks As far as task management tools go, Trello is definitely one of the best. It’s easy to use and very intuitive, which is essential for a task manager in my opinion (after all, it is there to make your life easier!). Basically, you create different boards (or dashboards), and then, on each board, you can add different lists. Under each list, you can add tasks â€" which you can customize, color code, add attachments, add stickers, and tag other members or set due dates. You also have the option to use Trello as an editorial calendar template for your blog. And the best part: it’s free! 2. Use Agorapulse to Promote Your Blog on Social Media If you have a blog, then you’re most likely also using social media to promote it. Its an amazing source of referral traffic that can help explode your blog and a great way to connect with your readers and build up your online profile. So if you’re looking for help putting your social media strategy into place, look no further. There’s no shortage of great social media management tools, but my personal favorite is Agorapulse. It has a social media inbox where you can see all of your social media notifications in one place, at a glance. You can easily see if you have any new updates that need your attention so you don’t lose yourself in updates you’ve already checked and replied to. If you get a lot of mentions and want to filter them out to save time, you can use the automated moderation feature, where any matching updates will be tagged, flagged, hidden, or assigned to a member of your team. In terms of publishing, you can post updates and schedule them to go up on Twitter, Facebook, LinkedIn, Google+ and Instagram. There is also a queue function, which basically means that you can add your best, evergreen content to be republished on a regular basis. Among other features, you can set up monitoring searches, check your social media analytics and use their CRM tool to organize your followers or see which of your followers are your brand ambassadors or social influencers. If you want to use influencer marketing or build stronger relationships with those who support you and your blog, then this is the perfect tool. 3. Create Beautiful Visual Content Quickly With Canva Visual content is extremely important, even if you mostly write blog posts. Every blog post needs some images to break it up and make it easier to read. In addition, it’s a good idea to diversify the type of content you publish on your blog (presentations, ebooks, infographics, etc.). I’ll be the first to admit I’m no design expert. So when I first discovered Canva, I was extremely surprised to see how easy it is to find and create beautiful images, infographics, and the like with little to no experience. It’s free to use (although some images, illustrations, etc. are $1 each) and they have a ton of templates that you can use, such as blog images, images for different social networks, infographics, presentations and much, much more. You also have the option to upload your own images and customize them with all kinds of illustrations, shapes, icons, charts, and text. [RELATED: The Top Ten Online Tools I Cant Live Without] 4. Save Awesome Content to Read Later With Pocket As a blogger, you need to be up to date on all the latest articles, the news in your niche. An easy way to do this is with a tool like Pocket. The way it works is very simple: log in with your Google account or your email, and then, as you find great content that you want to save and read later, you can simply add it to your pocket. You can also use the Pocket app for your smartphone or tablet and read the articles you’ve saved in your Pocket whenever you have the time. 5. Automate Your Tasks and Save Time With IFTTT IFTTT is a really cool tool that allows you to set up automatic functions so that you can save time and improve your productivity. IFTTT (standing for if this, then that) can be connected with all kinds of other tools, such as Skype, most social networks, Gmail, Pocket and so much more, it’s impossible to list them all. You can set up hundreds of different automated tasks for anything you can think of, basically â€" and some things you probably never even considered. In terms of blogging, you can set it up to automatically tweet new posts, add new YouTube videos to your blog, share your latest WordPress posts on your Facebook Page and much, much more. A word of warning, though: as helpful as this tool can be, you might be in danger of exploring all of the different IFTTT applets for hours. Blogging is a tough job that involves hours of work every day. So why not make use of tools to help speed up the process and even help you get better results from blogging?

Friday, May 22, 2020

Three Social Taboos Not To Be Ashamed About

Three Social Taboos Not To Be Ashamed About Society is filled with all kinds of opinions on how life ought to be lived. Whether it’s a moral code or a social code, there’s a definite line between what’s acceptable and not. You can even hire a professional to tell you what’s right and wrong. If your life doesn’t fit neatly into the box you’re expected to live in, that’s okay. There are many aspects of life society declares taboo, but are just different ways of living. Here are three ways of life you should never be ashamed of: Not marrying your life partner We’ve come a long way as a society, yet some people still don’t approve of those who never marry their life partner. Some believe that marriage is the only viable way to commit yourself to another person. Others feel that not getting married is just an excuse for someone to keep their options open. However, the truth is never black and white. There are endless reasons people choose not to marry their life partner. Some people don’t grow up dreaming of their wedding day; they just want a partner they can love and grow old with. If that’s how you feel, you’ve got nothing to be ashamed of. Not getting married doesn’t diminish your relationship, even if your friends don’t share the same experience. It’s understandable that they’d question your choices, considering marriage is important to them. However, you don’t owe anyone an explanation. Avoiding conflict with those who make you wrong You don’t need to ditch your friends if they have a different experience of marriage. However, it’s hard to be made wrong by people you care about. To mitigate the animosity, be compassionately understanding of their experience. Just as you’d want the same from them, don’t invalidate their view of marriage and agree to disagree. Having non-monogamous relationships On the surface, society pushes the morality of monogamous relationships, whether you’re married or not. To some, it’s a sin to date two people at once. Meanwhile, research shows that up to 60% of married people will engage in infidelity at some point in their lives. When everyone’s on board, there’s no problem Since monogamy is the standard expectation in society, you have a duty to inform potential partners of your lifestyle prior to getting involved with them. The only true problem with non-monogamous relationships is when someone isn’t aware that their partner is non-monogamous. For those who are hard-wired to be non-monogamous, the idea of their partner being with someone else doesn’t bother them at all. In fact, if they and their partner are happy, that’s all that matters. Mixxxer, the new app for swingers, explains this point well. “Non-monogamous people are more focused on happiness â€" both their own  and  their partner’s â€" and don’t see the point of denying either party the chance to seek happiness in other people.” What works for some people doesn’t work for others, and that’s perfectly okay. When all people involved are aware and consent, there should be no problem. Being “out of fashion” When you were in high school, being out of fashion had dire social consequences. Today, you may find that despite their age, some people still haven’t made it past junior high. These people make it seem like a crime to be out of fashion, but what does that even mean? Fashion is arbitrary and unpredictable; what’s considered to be “in fashion” changes frequently, and entire styles are recycled every two or three decades. For instance, ruffles and accentuated sleeves were popular in the 17th century and have recently become part of contemporary fashion. Baggy pants were popular in the 1990s, and although skinny jeans reign supreme today, the baggy trend has been making a comeback for several years. Despite the trends of any era, there are always people who do their own thing. Don’t be afraid to be one of those people! Fashion is a way to express yourself Fashion designers create their designs as an act of self-expression. The clothes you wear can also be an act of self-expression when you’re willing to step beyond expectations. Designers from all over the world work hard to create unique styles that benefit those who have a flare for originality. Even though many of these styles are eventually mass-produced, they’re unique enough to stand out in a crowd. The unspoken rule is if you’re going to be original, you’re going to be out of fashion with every trend. There’s no way around it, so be proud when you’re out of fashion. It means you’re being true to yourself. . Image credit.

Monday, May 18, 2020

How to Get the Most Important Things Done Every Day

How to Get the Most Important Things Done Every Day Is this a struggle? If we are honest, it is everyone’s challenge! The good news is that there are answers to this dilemma. The reason I know there is an answer is that it is an issue with almost every client and we, and others, have been able to find solutions to it â€" for them and ourselves! Working with these clients, in a wide variety of industries, across many countries, along with keeping in touch with many experts around the world, the challenges are all pretty similar â€" they may be articulated differently, but the underlying theme is the same. Today I want to just focus on two that come up time and time again. In fact I would venture to say that there is no one that these do not apply to they are: Not having one’s attention drawn away to other things Focusing on one thing at a time So basic â€" isn’t it? Were you expecting something a bit more cerebral? And, “anyway”, I hear you say, “aren’t they the same thing?” The answer is No â€" they are not the same! They can be connected but are not the same! I want to take each one of them separately, and give you tips and strategies to help you deal with them. This will also help to show the difference between the two. Not Having One’s Attention Drawn Away to Other Things: I have observed some of the best at this, have tried and tested their tactics, as well as others I have come across, and I can honestly say that, from my experience the following will make you really good at this: Have your own personal workspace  What I mean by that is that it is not the same place where you have meetings, interviews, have your lunch, your social chat with passers by. Have a space that is a true workspace â€" where when you sit there, the only thing you do is work! This may mean that all your meetings etc. are conducted elsewhere â€" meeting rooms, conference rooms, or coffee shop, depending on your circumstances. Have a clear desk  When working on an item, the item itself and any relevant documents should be the only things on your desk. If you have files and folders that relate to other activities, they are too easy to dip into to write a note on that you just thought of. They are a distraction and a certainty that they will divert your attention. I have never picked up a file for “just a second”! Ignore the old “open door” policy  In my opinion, it is a nice idea, but not conducive to getting things done. The fact of the matter is that if you have an open door policy then your message to everyone is that you are running to everyone else’s agenda, because you are available anytime! I believe it is also bad example to give your people. Be available to your people, but not anytime! You cannot be fully available and be efficient at getting your work done. Schedule tasks in your diary like you would any meeting This is really helpful to take on as a habit. So often we come back from a meeting and then start thinking about what to do next. What do we do? We check emails â€" not a good idea, and more of that later. You know your priorities, so have these items scheduled in your diary â€" and treat them as you would a meeting with your best client. Turn all devices off Anything that rings or pings, just switch it off. We have all become so “instant” â€" must read that email that just came in, must answer that call etc. This is the same as the open door policy â€" you are running to everyone else’s agenda. Be in control of your own! Once you have gone off to check that email or take that call your focus is now completely gone from the job in hand. Very inefficient! Schedule time to check emails Yes, back to emails again â€" great invention but a dreadful time stealer, if allowed. You have to be disciplined. Most executives I deal with admit to checking their emails 20 or 30 times a day â€" and maybe it’s more! Whatever it is it is too much. Just schedule say 4 times per day â€" in your diary, like an appointment, and that’s it. I know it will be like having withdrawal symptoms, but if you don’t you will spend your time hopping form one thing to another â€" at least mentally! Focusing on one thing at a time I am not a fan of multi tasking â€" somehow it has grown to be a virtue and something to be lauded. I totally disagree- and not because I am a man, and women are meant to be better at it! I have yet to meet a successful person who says that their key to success is having a cluttered mind! That is what multi tasking is! Successful people are laser focused â€" they start, they implement and they finish. You simply cannot have a cluttered mind and also great output. They just do not go together. Would you recommend having a cluttered mind to your people? Don’t think so! So, when approaching a piece of work, let that be the only item that occupies your mind and your thoughts. Give your full attention to it â€" until it is completed, or at least the portion that you planned on doing is completed. So, what to do? Well, I am not asking you to just accept what I say â€" test them out for the next 20 days, and make your own mind up after that. If you take on this challenge, you will be blown away with all the really important things you do get done.

Friday, May 15, 2020

Become a Certified Resume Writer

Become a Certified Resume WriterIf you are thinking about entering the world of working as a resume writer, then you should take a look at the many people who make money from doing this every day. The reason that it is not a get rich quick scheme is because you need to do some hard work in order to make it successful.To get into this business you need to be a good candidate. You need to know how to write a good resume, which will make a potential employer want to have your resume read and analyzed. It does not matter how great the resume is if no one reads it.Your resume needs to be based on solid information about you and your accomplishments that can be easily understood by a potential employer. You also need to know what people want and what they are looking for in a person so that you can include this information in your resume as well.Well, this is a long way to say that you need to do your homework. When you have done this, you will find that you will be able to open yourself u p to the opportunities that you will encounter as a certified resume writer. By keeping this in mind, you will soon find out that you can do this with some professional help and learn a lot of the basics in this industry.If you are not sure if you have what it takes to become a great certified resume writer, then there are some things that you need to prove to a potential employer. With the right tools that they are using, they can easily see what you have to offer and they can hire you for the job that you want to do.Once you are a certified resume writer, you will be able to get into the world of employment by putting up some great resumes. This means that the many people who are making money from the business are ready to help others.You can find some great online resources for furthering your knowledge about how to write a resume that will land you the job of your dreams. You will be surprised that you can make some very good money in this industry as well.If you do your researc h and find the right resources for the online courses that you can take, you will find out that you can be prepared to enter the world of working as a resume writer. This is the first step towards making this type of career your own.

Tuesday, May 12, 2020

6 Things No One Told Me About Being Pregnant - Cubicle Chic

6 Things No One Told Me About Being Pregnant - Cubicle Chic 6 Things No One Told Me About Being Pregnant Health Life, Pregnancy June 1, 2018 6 CommentsDress: Dailylook Elite (use CUBICLECHIC20 to get 20% off your first box!);  Handbag: Palla Handbag  As we go through life, we cross important milestones that mark different stages of life. Puberty, going to college, falling in love, working your first job, getting married, raising kids, and getting old… are all important phases that we encounter. We often hear about what it’s like to be in a particular stage that we are about to enter, and we build up anticipation, get ready, so we can transition smoothly into and get the most out of each stage.As naïve as I was, I thought pregnancy was going to be one of these milestones. I thought, mistakenly in hindsight, that I would just naturally slide into being pregnant and smoothly navigate out of it. Boy, was I wrong.Oh, by the way, in case you haven’t guessed it â€" yes, we are pregnant! As of the writing of this blog post, I am around 4 months pregnant. It’s been quite a ride, let me tell you. First off, if you’re a long-time reader, you probably sensed something from my lack of productivity (i.e. lack of published blog posts) in the month of March all the way to this month. I even left my full-time job in February to focus on my blog. On top of that, my Instagram activities have plummeted to an all-time low. All of this is to say that the pregnancy was a curveball that life threw at me. I can’t say that I was prepared for it.But then again, how prepared are we for most things that happen in life, amirite? So, in the spirit of sharing the most honest, straight-forward, non-sugar-coated truth, here are 6 things that no one told me about being pregnant.Your Body Is No Longer Just YoursThis is probably the most disturbing and unsettling realization I had. We own our body like we own nothing else in the world â€" it’s OURS, and we do whatever we want with it. If you want to workout every day and be on a keto diet so you look like The Rock, you can. Alternative ly, if you want to sit in front of the TV and eat pizza every day (and look like The Potato or whatever the opposite of The Rock is…), hey, you also can. You can pop a painkiller when you have an ache here or there, and you can deny yourself of a good night sleep in the name of YOLO. Guess what? When you’re pregnant, you can’t do any of that (or have to proceed with a lot of caution). Most importantly, you’re no longer the only person in control in how you feel, physically and mentally. Out of nowhere, you will feel like someone just drained your battery and that you HAVE TO lie down. The urgency to go pee all the time is also something that makes you wonder “has someone been injecting water into my bladder without me knowing??“Dress: Dailylook Elite (use CUBICLECHIC20 to get 20% off your first box!);  Handbag: Palla HandbagYou May Not Feel A Shred Of Joy, Happy Anticipation, Or Even Hope.This was by far my biggest struggle. Like many of you, I have friends that have gon e through the pain of IVF. The blogosphere also saw a recent flux of bloggers opening up about the difficult journey of trying to get pregnant (see Lace and Locks and Extra Petite’s stories). I KNOW this is a difficult subject and process for many people. I should be grateful towards how easy it was for me to conceive. But when people ask me how I felt when I first became pregnant, all I could say was that I felt like my future was stolen from me. I made plans, very specific plans, to leave the corporate 9-5 life and focus on my blog and turn it into what I know it has the potential to be. Spending 18 hours in bed and feeling not a bit of motivation to do anything (including getting out of bed) was not how I planned on spending the first month of my entrepreneurial life. On top of that, I was a wreck because of the hormonal changes. I’ve experienced bouts of clinical depression before, so I know when my symptoms set in. Literally, on some mornings I would wake up and I just feel like the world has taken on a layer of grayish gloom. Given my past experiences, I know it’s hormones affecting me. Yet knowing the cause of it doesn’t change the way I felt. On those days, I would remind myself to take it easy, allow myself to feel what I was feeling, and work on being OK. After all, it’s reported that between 14-23% of women struggle with some symptoms of depression during pregnancy. One motto that helped me a lot during this time was this: It’s hard, it’s normal, and it will change. I repeated it to myself over and over again.Your First Few OB Appointment Will Be Somewhat Underwhelming.I still remember the first time I saw the ultrasound of my 5-week-old fetus (I couldn’t really call her a baby at that point â€" she barely looked human!). I was thinking in my head “THAT is supposed to be the bundle of joy that all women rave about? This is such a scam.” I mean really, at that point, the “fetus” was merely a gestational sac, basically a lump o f cells in a sac of some sort. Yes, I heard the heartbeat through the ultrasound, but in my head, it sounded like seaweed floating in the ocean. It did not sound like a lifetime of emotional ups and downs and the most fulfilling human experience ever. Maybe I expected too much. But I walked out of the first and second appointments feeling underwhelmed. OH, BY THE WAY, the first two ultrasounds  are done ENDOVAGINALLY. It means they stick the ultrasound wand up your va-jay-jay to check on the baby. It’s not worse than a pap-smear but GOSH why didn’t anyone tell me about this?? I wasn’t mentally prepared to take my panties off and get in one of those humiliating women’s hospital gowns that leaves you butt-naked. But I did. *SIGH*Dress: Dailylook Elite (use CUBICLECHIC20 to get 20% off your first box!);  Handbag: Palla Handbag  You Start Questioning The Root Of Your Beliefs, Values, And Foundational Understanding Of Things And Wonder Where They Came From.Who am I to bring anoth er human being into the world? I barely have a handle on my own issues, how am I going to help another little human prepare for the experiences, difficult or beautiful, of life? How do I teach her from knowing right from wrong, good from bad, and everything   else so she can make good decisions? Heck, how did I come to learn to know these things about life and decision making? Did my parents consciously teach them to me, or did they just showed me what was good by embodying those principles? Each and every doubt and question in my head is the beginning of its own rabbit hole. Not to mention the whole nature vs. nurture debate. What kind of personality is she going to have? Is she going to question every decision I make for her the way that I question my mom’s decision for me? (The answer is probably yes. Because KARMA.) What scares me the most is that they say parenting is caught not taught. So, you are going to want to consciously teach your kids certain things, prevent them from doing certain things. But there are the things that you are unconsciously doing that your kids will model their behavior after without you realizing.   That scares the shit out of me.A Case Of Identity Crisis BeginsGrowing up, I was never one to play with dolls and pretend to be a mom or have baby names picked out at age 12. I actually openly talked about my aversion towards kids. My excuse/reason is that kids don’t like me. I don’t know why. I also had a serious case of infant phobia. Yes, I invented the name but the condition is real â€" I was so scared of handling young babies!! The seemingly conflicting thing is, I have always known that I was going to have kids. Even though I don’t particularly look forward to handling a newborn/toddler/pre-teen and whatever monster they turn into after that point, I knew having and raising kids is an irreplaceable experience in life. But man oh man, motherhood is a loaded word that I am a. scared of b. don’t care for c. don’t know h ow to (or don’t want to) prioritize against other roles that I play in life. You see, being a (great) mother was not something I particularly aspired to be in life. I am not one of those people whose identity rests on the fact that they produced and raised another human being. This isn’t to diminish the hard work and difficulty of motherhood; it simply shows how little it means to me in my life journey. Yet, here I was, at the onset of burgeoning motherhood. Who am I going to be as a mother, how am I going to be as a mother, and lastly why am I becoming a mother…these questions hover in my head when I lie wide awake in the middle of the night due to, you guessed it, hormones.Thank goodness for blog posts like 10 Reasons I Still Feel Like Myself While Being a Mom. It gives me SO much to look forward to and allows me to believe that there are elements that I can control in terms of how my identity evolves, instead of being dragged into this baby-raising hell that will forever ch ange who I am.Dress: Dailylook Elite (use CUBICLECHIC20 to get 20% off your first box!);  Handbag: Palla Handbag  The Struggle With Body Image Is Real.This is probably a blog post entirely on its own. I won’t divulge too much here because it’s quite a dark place. But my ever-changing body during pregnancy has NOT left me feeling joyful and excited. I do not have the body type that enables the body to stay the same while only the belly swells. I, my whole person, swelled. And to call this swelling is putting it nicely. The weight gain combined with major lack of energy made me feel like a lazy bum. All of a sudden, I was watching my 600-Pound Life with this new-found empathy. When your weight changes (for the worse) uncontrollably, it’s a terrible feeling. None of my clothes fit anymore, including underwear. I was hesitant to buy new things for my new body because I didn’t know how much more it was going to change. I ended up buying some leggings and maternity tee-shirts thro ugh PinkBlush and I am OH-SO-IN-LOVE.I will probably write another stand-alone blog post on this topic alone. Is that something you would find interesting?ConclusionI’d like to apologize if I came across as negative at all in this post. It’s something that I am quite conscious of. My intention in divulging on the not-so-joyful details is to share the realities that I don’t think enough people talk about. And more importantly, if you are pregnant and feeling the same way that I feel, you are not alone. Definitely do not feel ashamed of your questions, doubts, and questions that you haven’t heard anyone else asked. You don’t hear about them asking these questions because they’re hard to answer.Remember, each woman’s pregnant journey is unique and uniquely difficult. Your difficulty should be at least acknowledged if not understood. For those of you who are echoing my sentiment, I want you to know that you are not alone.Dress: Dailylook Elite (use CUBICLECHIC20 to get 20% off your first box!);  Handbag: Palla HandbagDress: Dailylook Elite (use CUBICLECHIC20 to get 20% off your first box!);  Handbag: Palla HandbagAll photography by Natalie Alvarado @ Stylenfuse

Friday, May 8, 2020

What About the Cover Letter Should You Include One

What About the Cover Letter Should You Include One Should I include a cover letter? Is it really necessary? Its a common question job seekers ask and one you should be asking too! The short answer is YES! You should always include a cover letter. Years ago, when you mailed your cover letter and resume, you knew the cover letter would be seen.  Depending on the individual preference of the person screening/receiving the packet, your cover letter would either get read or not. While we are no longer mailing a hard copy of our documents, some recruiters still expect to see one.   Heres why! Your cover letter demonstrates your interest in the company and job.   It  may sound like an  old fashioned  protocol, but  you should still do it, whether the employer asks for it or not.   When Applying Online When  applying  online, sometimes there isnt a specific spot to upload a cover letter.   If there is a separate area to upload your cover letter, do so there! But if there isnt a spot for a cover letter, you have three choices: Upload it with your resume file as the first page. Not only does it help with any missing keywords but, it also helps ensure the recruiter will see it. Send your cover letter and email to the hiring manager and make sure it is all in one document. (The cover letter is page one, your resume would be pages two and three) And name your document as [your name job title applying for]. Dont send one it all (not recommended) Purpose of Your Cover Letter Because the resume has been changed to meet the requirements of the job, the purpose of the cover letter is to: Explain why you want to work at that companySummarize the most important qualificationsThank them for their time and state your intentions to follow up (whenever possible) For more details and examples check out these articles: 5 Ways To Customize the Dreaded Cover Letter Can We Talk About Your Cover Letter? But My Resume Explains My Qualifications If youve gone through the trouble to customize your resume, then what do you put in the cover letter? The purpose of the cover letter is to explain why you are interested and qualified for the role. This is something that your resume alone cant convey! When there are many similarly qualified candidates applying for the same job, what can you do to set yourself apart? Explain why you want the job! Will It Get Read? With the extreme demands on time and the electronic processing of resumes, you cant be sure what is going to happen to your cover letter.   Always send a cover letter because there are enough people out there reviewing resumes who are want to see it and sometimes wont read a resume unless it is accompanied by a cover letter. But Theyll Always Read Your Resume Today, you cant make someone read your cover letter.     So if you have critical qualifications but you only mention them in the cover letter, what happens if the letter doesnt get read? They wont know about those qualifications. And this is why you must customize your resume for every job you apply to. Read Easily Match Your Resume To The Job Posting